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Analysis of wellness service in chosen spa facility
DAŇOVÁ, Veronika
History of Bechyně Spa falls in 18 centures where were found out mineral wells. Since 1992 the spa has performed as unnational health facilies. Main natural medicinal source of Bechyně Spa is moor, inported from nearest Komarov marshland. The ilnesses like rheumatoid arthritis, Bechter disease, koxarthozis and other arthritis, metabolic disease with handicap of knees, syndroms of sinews and muscles, preoperative and postoperative condition, osteoporosis and others. The offer of wellness services is created by 11 packages put together from different procedures and basic services of turism in Spa Bechyně . The target of thesis is analyse of services which Bechyně Spa offer. On the basis there are deficiencies defined. For defining deficiences was realized legwork, interviews and was studied professional literature. In the end of this work are suggest actions for higher standard of wellness services in Bechyně Spa. Also the package was suggested.
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Design of a Destination Card for Toulava Region
Drábová, Martina ; Jarolímková, Liběna (advisor) ; Vaníček, Jiří (referee)
The aim of this diploma thesis is to design a destination card for Toulava region. This region is located on the border of Central and South Bohemia. Theoretical part of the thesis is focused on theory of destination management and marketing. Destination cards are broadly speaking packages of tourism services, so the first part deals with this term a lot. Next chapter is focused on destination card principles and best practices in this field. The second part of the thesis occupies with an analysis of internal as well as external environment of the Toulava region. The last chapter deals with a design of the destination card itself and it is based on findings from previous chapters.
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Event tourism marketing in Posázaví
HLINKOVÁ, Iva
Subject of this diploma work is multicultural festival called Sázavafest, which takes place in the region Posázaví and ranks among the biggest and the most visited summer cultural events in Czech republic.The event yearly attracts tourists from the whole republic and that´s why it brings a benefit for the region. Moreover running festival can reflect a lot in tourism activity within the region. The purpose of this work is to identify existing profitability of event for region and to find some new potential too. The attention is taken to cooperation between organizer of festival and town Kácov, where is the event realized, as well. The work analyze existing impact of event and show other way of cooperation with companies of tourist trade inside the region. These give advantages to visitors of festival and on the other hand create usable benefit for the region. The most important one is creation of package including festival. This will enable festival´s visitors to explore, discover and enjoy the region and spend there longer time and also bring economical benefit for the region. Analyze of festival including questionary research should find out important and useful information for developing event itself.
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Presumptions the development of Tourism in the Vodňany area
LACINOVÁ, Lucie
The aim of this work is through the analysis to determine conditions for the development of tourism in Vodňany area. The secondary objective is to make an assessment of tourism in the selected region. Upon finding a suitable condition to propose measures for improvement, including the preparation of a new product package.
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Analysis services travel stir in Prachaticko
CEPÁKOVÁ, Viola
The work is aimed at the definition of the investigated tourist destination Prachaticko, the completion of the analysis of the tourist services, the completion and the evaluation of the field investigation, the proposal of the marketing conception and the definition of the marketing mix. The visitor profile for this destination was defined by the questionnaires and the personal survey. On the basis of this evaluation I proposed the product ``Historical region of Prachaticko{\crqq} which is focused on discovery of natural, cultural and historical sights and bicycling. The service package for this product includes accommodation services, boarding and entrance fees to cultural events and historical sights.
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Using outdoor activities for making tourism packages
SVITÁKOVÁ, Karolína
The main object of this work was suggesting new product packages inclusive outdoor activities in tourism region Šumava. Next objects were making analysis of this region, questionnaire research and suggesting optimal structure of summer and winter outdoor activities in particular packages. In this diploma is suggesting 3 packages. All packages are intended for selling travel agency or other sellers.
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Analysis services travel stir in choice region
JORDÁNKOVÁ, Simona
The topic of this bachelor work is Analysis of tourism services in Tabor region. Analysis of background and service in tourism in this destination, realization and evaluation of field survey were made. Steps to improve the situation were suggested and finally a marketing mix was set up. Tourist destination disposes with very rich potential, which can be used in tourism. On the basis of a questionnare contentment of customers with provided service was assessed, together with the level of tourism developement, purpose of journey and length of stay. In the bachelor work a concept of a produkt package and at the same time a marketing mix for the age category 50+ was set up.
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