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The Contemporary System of Fashion
Srbová, Kateřina ; Rozbořil, Blahoslav (referee) ; Kubíková, Zuzana (advisor)
The fashion industry is conditioned by building a uniform singularity of an individual through relating to what a look symbolises conceptually and objectively. [Fashion] designers operate with a societal perception of equality, social justice or feminism as if they were products. The challenge for them is not the acceptance and creation of real values, but rather to sell what these values could represent if accepted within the society. Identification with the concept of self-acceptance while watching a catwalk narrative therefore means watching a material representation of a loud affection. This affection is then being accepted by purchasing products that could represent them. The controversy is manifested by the fact how values, which have not yet been embraced by the majority of society, are being represented materially and personally. Designers dress these objects of representation into specific entities and the catwalk represents a speculative model of the future. By a gradual flow of these looks into the mainstream, society does not accept the values but merely wears them. Therefore in the present, every value is seasonal. This bachelor thesis is trying to shed some light on the contemporary system of fashion.
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The Contemporary System of Fashion
Srbová, Kateřina ; Rozbořil, Blahoslav (referee) ; Kubíková, Zuzana (advisor)
The fashion industry is conditioned by building a uniform singularity of an individual through relating to what a look symbolises conceptually and objectively. [Fashion] designers operate with a societal perception of equality, social justice or feminism as if they were products. The challenge for them is not the acceptance and creation of real values, but rather to sell what these values could represent if accepted within the society. Identification with the concept of self-acceptance while watching a catwalk narrative therefore means watching a material representation of a loud affection. This affection is then being accepted by purchasing products that could represent them. The controversy is manifested by the fact how values, which have not yet been embraced by the majority of society, are being represented materially and personally. Designers dress these objects of representation into specific entities and the catwalk represents a speculative model of the future. By a gradual flow of these looks into the mainstream, society does not accept the values but merely wears them. Therefore in the present, every value is seasonal. This bachelor thesis is trying to shed some light on the contemporary system of fashion.
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Selected aspects of the law of fashion industry
Kamaleeva, Renata ; Dobřichovský, Tomáš (advisor) ; Wünschová Pujmanová, Alexandra (referee)
This thesis defines fashion law as a specific horizontal legal field that relates to the protection of design, materials, manufacturing processes, technology, shapes, lines, colours, finishing and labelling, trademark infringement and copyright protection. Moreover, it deals with crucial topics in the field of fashion law including licensing and enforcement of rights to the products available to retailers, manufactures, and fashion designers. In addition, the thesis studies the establishment and development of fashion law abroad, particularly in the United States of America, as well as in the Czech Republic. In this thesis, the definition of fashion design includes its features and unique remarks in comparison to other types of design. Further, the thesis thoroughly examines and analyses the protection of fashion design available to retailers, fashion designers and manufactures under Czech law, especially trademark protection, copyright protection, competition law and trade dress protection. It studies various sources of law, including case law, statutes, international treaties and soft law that relate to the protection given by the Czech and other legal systems. Moreover, it analyses the concurrence of the copyright protection of design and industrial design protection. Finally, the thesis studies...
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