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National Repository of Grey Literature

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Proposal for Business Strategy of Newly Established Company Šesták, Ondřej ; Chlebovský, Vít (referee) ; Zich, Robert (advisor) Ve 21. století se v srdci Evropy stále najde množství lidí, kteří mohou jen s velkými obtížemi sehnat dobře padnoucí obuv. Nejedná se o nějakou specifickou potřebu, ale jde minimálně o případ slečen a žen s chodidly začínajícími na velikosti bot 43. Diplomová práce se zabývá touto situací z podnikatelského hlediska a nabízí potenciální řešení ve formě obchodní strategie nově založeného podniku. Navržená obchodní strategie může být použita jako jeden z materiálů pro rozhodování ohledně vstupu na trh s nově založenou firmou. Detailed record

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