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Social Media effect on Answear CZ company
 Zuková, Nela ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
The dissertation Social Media effect on Answear CZ company focuses on marketing and on-line marketing issues and social media potential in terms of business performance and marketing awareness. In the theoretical part, a marketing and on-line marketing will be defined and described, followed by social media and possibilities of their application in business, such as Facebook, Instagram, Twitter and others. In practical part, a social media strategy of Answear CZ company will be presented, discussed and evaluated as well as its effect.
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