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The graphomotory and drawing of preschool age children with Developmental Language Disorder
ZÁBRANSKÁ, Tereza
This bachelor thesis is focused on the area of graphomotorics and drawing with pre-school children diagnosed with developmental dysphasia. The thesis aims to the level of these areas at several children with this diagnose. The author inquires whether the drawing and graphomotoric skills at the research sample are impacted by the developmental dysphasia. Next, the thesis deals with possible changes of these levels during the inquiry.
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CSR of the company PRVNÍ CHODSKÁ s.r.o.
Zábranská, Tereza ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The object of my diploma thesis "CSR of the company PRVNÍ CHODSKÁ s.r.o." is to analyse current CSR activities of this company and to find out how the public (employees and clients) are aware of these CSR activities. In the theoretical part, I characterised CSR, its basic fields and benefits, CSR assessment methods, CSR implementation and its communication by big companies or organizations such as European Union or IKEA by means of economic literature and specialised internet links. The practical part introduces the company PRVNÍ CHODSKÁ s.r.o. first of all briefly from the point of view of its business branch and then I analyse CSR activities and its communication organised by this company more in details. In this part, there is also a chapter about awards PRVNÍ CHODSKÁ won for its CSR activities and projects. In the end of the practical part, there is an analysis gained with a field research. Namely there are three questionnaires: questionnaire on CSR knowledge of PRVNÍ CHODSKÁ employees, questionnaire on CSR knowledge of PRVNÍ CHODSKÁ clients and last but not least questionnaire on satisfaction of PRVNÍ CHODSKÁ employees.
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Marketing and communication strategy of the company Linde Material Handling Czech Republic s.r.o.
Zábranská, Tereza ; Postler, Milan (advisor) ; Petřík, Martin (referee)
The object of the bachelor thesis "Marketing and communication strategy of the company Linde Material Handling Czech Republic s.r.o." is to analyze the present marketing and communication strategy of this company and to recommend improvement on the basis of my own research. The theoretical part characterises marketing, marketing mix, marketing environment, image, identity and research methods using definitions in specialized textbooks. The practical part introduces the company Linde Material Handling Czech Republic s.r.o. and analyzes its marketing environment, communication strategy, image and identity. In the end of the practical part, there are interpreted questionnaires gained through field study. Recommendations for changes in marketing and communication strategy of the company were suggested on the basis of these questionnaires.
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