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Tourism of the Island Regions of Spain Focusing on the Balearic Islands
Voska, Martin ; Vaško, Martin (advisor) ; Netková, Jarmila (referee)
This bachelor thesis is focused on tourism in Spain with specialization on the Balearic Islands. The aim of the thesis is the analysis of tourism on the Balearic Islands. Part of the thesis is focused on the supply of places of interest of these islands, their accommodation capacities and it defines how the tourism is promoted on the archipelago. The other part analyses the arrivals on the islands and shows historical evolution of these arrivals. It also talks about competitiveness of the islands. This is analysed by survey and comparison of travel agencies in the Czech Republic. SWOT analysis of this destination is placed at the end of the thesis.

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