Home > Search Results: Volencová, Kamila
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Strategic analysis of company Prominent CZ s.r.o.
 Volencová, Kamila ; Krause, Josef (advisor) ; Machek, Ondřej (referee)
The goal of this master's thesis is to perform strategic analysis and assessment of corporate strategy by using the system of Balanced Scorecard. The thesis itself consists of two parts. The first (theoretical) part describes mission, vision, strategy and the most common tools and methods for creating strategic analysis. This analysis contains external and internal analysis. The results are summarized in SWOT analysis, which is the baseline for creation of corporate strategy. The second (practical) part combines theoretical part and real data of analyzed company.
Detailed record
Analysis of marketing comunication of „Česká spořitelna“
 Volencová, Kamila ; Skokanová, Dagmar (advisor) ; Horáková, Barbora (referee)
My work is focused on the analysis of a marketing communication of the leading Czech bank -- Česká spořitelna. It uses all the tools of a communication mix. The most expensive is advertisement, however it is well controllable and reportable. It is the exact opposite of personal sales within the branch. My goal is to bring closer all parts of the communication mix and describe their current use in Česká spořitelna. This is a very large issue. It mentions a general description of each, which bedrock concrete examples. In my work I come from my personal experience, internal documents of the bank, external available materials and my own research. The work is written in an objective approach and my own opinions and recommendations are added.
Detailed record

See also: similar author names
3 Volencová, Klára
Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English