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	The Protest Paradigm: Framing of Black Lives Matter movement and Agenda-setting in Czech Media Vogl, Marek ; Nečas, Vlastimil (advisor) ; Končelík, Jakub (referee) This diploma thesis deals with the framing of the Black Lives Matter movement and related protests in the Czech news media. The aim of this work is to reveal the way in which the Czech media informed about the Black Lives Matter movement with the help of quantitative content framing analysis. The theoretical part of the thesis deals with the theory of social and media construction of reality by Berger and Luckmann, which plays the role of an overarching theory. It also deals with the agenda-setting theory, which it expands with the concept of framing. The agenda-setting theory describes the ability of the mass media to influence the significance of topics in the eyes of the public. The theoretical part also describes a brief history of the Black Lives Matter movement and the events that led to its emergence. Furthermore, the relationship of the mass media to racism is introduced and the concept of the protest paradigm is introduced. The work then describes the previous findings of the protest paradigm, which are then used in the analytical part. The methodological part then presents the research goal, questions and hypotheses, defines the sample set and the research method used, including the characteristics of individual variables. The analytical part of the thesis presents the results of the... Detailed record
	Representations of Sexual Harassment on Czech Facebook in the Context of #MeToo Campaign: Critical Discourse Analysis Vogl, Marek ; Šťovíčková Jantulová, Magdaléna (advisor) ; Kobová, Ĺubica (referee) Detailed record
	Employer branding Vogl, Marek ; Filipová, Alena (advisor) ; Krahulík, Jan (referee) The main objective of the thesis is to identify and to evaluate tools which are used for external and internal employer branding. The theoretical part of the thesis focuses on relation between employer brand and employee engagement and on describing methods which can be used for external and internal employer branding. In the practical part, these methods are compared with employer branding activities of the chosen company and with analyses of outputs of online questionnaires distributed to university students, graduates and employees of the chosen company. Detailed record

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