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Body image in the eyes of influencers of Instagram who experienced eating disorder
Vobořilová, Tereza ; Reifová, Irena (advisor) ; Soukup, Martin (referee)
This diploma thesis titled: ,,Concept of one's body in influencers with experience with an eating disorder on Instagram'' is about influencers who present themselves on social networking site Instagram and have experienced an eating disorder. The aim of the work is to find out how influencers, who have been through an eating disorder, are perceived and whether the eating disorder translates into how they present themselves on the social networking site Instagram. For this, 6 influencers meeting the above criteria were approached. For a deeper insight into the topic, an image analysis of the profiles of individual influencers has been chosen, following semi-structured interviews with each of them. After data collection, the data was analyzed using thematic analysis. The thesis aims to find out if influencers have had a change after going through an eating disorder and whether the content they share on their profiles has changed. To do this, topics such as the emergence of an eating disorder, content shared during eating disorders, but also changing the content and perception of one's body today have been explored.
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Examination of a witness in civil proceedings
Vobořilová, Tereza ; Smolík, Petr (advisor) ; Zoulík, František (referee)
62 The Examination of a Witness in Civil Proceeding RESUMÉ The theme of my paper is an examination of a witness in civil proceedings. This institute is quite common in trial by court, during the process of evidence. During the process of evidence past events are being reconstructed and means of evidence, which number isn't definite, are used. One of the means of evidence, quite a frequent one, is the mentioned examination of a witness. I chose this theme because of the branch of law which it refers to and also because this institute appears to be multispecial, as it is applied not only in civil law, but also in other fields such as psychology or sociology. Study of this issue therefore enabled me to look into these branches and so in my paper I tried to partly cover other fields as well. At the beginning of my paper I deal with development of this means of evidence, as its' usage was common long time ago. This institute was highly regarded in the old Roman law because of its' verbality. Subsequently, the written form predominated and therefore the testimony of a witness was not of such significance as documents. Over time when verbal testimony was more often used, it was again brought to the fore and by gradual historical development it gained its' current form. The witness person itself is the focal issue...
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Internet advertising
Vobořilová, Tereza ; Očenášek, Vladimír (advisor) ; Pavlík, Jan (referee)
Effect of Internet advertising is an important component in the creation of advertising campaigns. For companies it is important to monitor not only the development of advertising, but also if they are able to adapt its advertising to latest trends, its concept and financial conditions, which are often a major problem for creating effective advertising.
The work explores the problems of the effectiveness of Internet advertising in practice. The part also analyses good and worse sides of separate types of Internet advertising and other kinds of promotions. The work describes, which of the kind of promotion is good to realize for a small private company in aspect of cost effectiveness.
The theoretical part describes the various types of advertising, especially Internet advertising. In this section is included the small chapter about the development and history of advertising. The theoretical part of the work also includes a chapter, which explains the creation of effective advertising.
The practical part applies the theoretical knowledge in practice. This part of work is focused mainly on the analysis of Internet advertising and other types of advertisement in private company - ELF Logistic for brand products NanoProtech. In this part is also evaluating the effectiveness of advertisement in this company. The outputs of work are evaluated various types of advertisement in the company and provided recommendations for this company in the future.
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