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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Development of Marketing Activities Improving Competitiveness of Company
 Kaufmanová, Marie ; Vavřina, Zbyněk (referee) ; Zich, Robert (advisor)
The aim of this master’s thesis is to evaluate the contemporary position of company Liberecká IS and, with the help of strategic analyses and on the base of its results, to propose marketing activities and their development which would support competitive advantage of the company in the market. Within the frame of these marketing activities a marketing research of the largest client of this company was done, which confirmed and in some cases disproved the notion the company had about the quality of services provided and about satisfaction of their clients. In that way the research foreshadowed the next activities that will help to increase client satisfaction and to improve competitive advantage of the company.
Detailed record
Development of Marketing Activities Improving Competitiveness of Company
 Kaufmanová, Marie ; Vavřina, Zbyněk (referee) ; Zich, Robert (advisor)
The aim of this master’s thesis is to evaluate the contemporary position of company Liberecká IS and, with the help of strategic analyses and on the base of its results, to propose marketing activities and their development which would support competitive advantage of the company in the market. Within the frame of these marketing activities a marketing research of the largest client of this company was done, which confirmed and in some cases disproved the notion the company had about the quality of services provided and about satisfaction of their clients. In that way the research foreshadowed the next activities that will help to increase client satisfaction and to improve competitive advantage of the company.
Detailed record

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1 Vavřina, Zdeněk
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