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Potential of tourism in Králicko
Valentová, Adéla ; Jenčková, Jiřina (advisor) ; Havlíčková, Blanka (referee)
The Bachelor ´s Theses deals with tourist destination Králický Sněžník. The aim of the theses is to analyse the situation of tourism in tourist destination Králický Sněžník, to find out the potential, opportunities and give an advice to potential investors. The first chapter defines tourism, destination of tourism, management of destination, macroenvironment, microenvironment, SWOT analysis, primary and secondary supply of tourism. The next chapter is focused on touristic destination of Králický Sněžník, management of Králický Sněžník, political, economic, social, technical and technological environment, primary and secondary supply of Králický Sněžník, summarized strengths, weaknesses, threats and opportunities, which are also opportunities for investors.
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The impact of income and employer on happines in the Czech Republic
Valentová, Adela ; Houdek, Petr (advisor) ; Brožová, Dagmar (referee)
This thesis identified the impact of income and reference income on happiness or life satisfaction. The impact of type of employer for which was identified the impact of firm size, the difference between private and public sector and the entrepreneur and the employee. For the analysis for the Czech Republic were used data from 1st, 4th and 5th wave of European Social Survey from years 2002, 2008 and 2010. The analysis found only a small positive impact of absolute income on happiness, a positive impact of reference income which suggests the possibility of "tunnel effect" which means that the positive impact of reference income can be explained as a signal of possible future prosperity. On average a higher happiness for entrepreneurs and employees in public sector was found. The significant impact of firm size on happiness was not found. The highest impact on happiness have health and living with partner. The increase in health has the same effect on happiness as tripling of income; living with partner has even bigger impact on happiness, about 3, 5 times of income.
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