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National Repository of Grey Literature

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Analýza spokojenosti zákazníků hotelových služeb ve vybraném hotelu Veselá, Zuzana ; Plášková, Alena (advisor) ; Richter, Jiří (referee) Nejdříve obecně definuji základní pojmy, metody a postupy měření spokojenosti zákazníků a v následující části se pokusím tyto poznatky aplikovat při analýze spokojenosti hostů hotelu Silva. Na základě výsledků provedeného měření se budu snažit splnit hlavní cíl celé práce, jímž jsou návrhy na možnosti zlepšení hotelových služeb ve vybraném hotelu. Detailed record

EU Priorities Concerning Tourism and Their Presence in Strategic Documents of the Czech Republic Veselá, Zuzana ; Petrů, Zdenka (advisor) ; Houška, Petr (referee) Práce mapuje na základě zásadních dokumentů strategii EU v oblasti cestovního ruchu a její priority a pátrá po tom, zda a jak se tyto priority odrážejí v českých koncepčních dokumentech. Zkoumá současný stav situace, zabývá se pouze dokumenty aktuálními. Práce dochází k závěru, že české koncepční dokumenty v zásadě v souladu s prioritami EU jsou a být musí. Vycházejí totiž ze stejných cílů obecného hospodářského vývoje, jak je stanovují nadřazené strategické dokumenty. Odlišná míra důrazu na jednotlivé priority je dána jejich aplikací na konkrétní podmínky země. Bezprostřední vliv strategických dokumentů EU na české koncepční materiály objektivně prokázat nelze. Detailed record

National Repository of Grey Literature : 12 records found   11 - 12  jump to record:

See also: similar author names
4	Veselá, Zdenka
4	Veselá, Zdeňka
10	Veselá, Zuzana
1	Veselá, Žaneta

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