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The Proposal of Foriegn Market Entry Strategy
Vítková, Karolína ; Langerová, Magdalena (referee) ; Šimberová, Iveta (advisor)
The aim of the diploma thesis is to suggest a strategy for an expansion of the selected company on a foreign market. This company is based in Brno and it‘s core business is selling women‘s fashion. The thesis is divided into four parts. The first part concerns the main aspects of the problem, the aim of the thesis and the methods used in order to achieve it. The theoretical part introduces the basic theoretic concepts of the researched matter. This part is followed by a description of an external and internal environment. The last part of the thesis consists of some suggestions and proposed solutions which includes a financial plan as well.
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The Proposal of Foriegn Market Entry Strategy
Vítková, Karolína ; Langerová, Magdalena (referee) ; Šimberová, Iveta (advisor)
The aim of the diploma thesis is to suggest a strategy for an expansion of the selected company on a foreign market. This company is based in Brno and it‘s core business is selling women‘s fashion. The thesis is divided into four parts. The first part concerns the main aspects of the problem, the aim of the thesis and the methods used in order to achieve it. The theoretical part introduces the basic theoretic concepts of the researched matter. This part is followed by a description of an external and internal environment. The last part of the thesis consists of some suggestions and proposed solutions which includes a financial plan as well.
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Unfair commercial practices used by the Czech retailers
VÍTKOVÁ, Karolína
This bachelor thesis is focused on unfair commercial practices and consumer protection. First of all it explains basic concepts such as commerce, retail, wholesale, businessman or consumer and next it devotes to unfair commercial practices. It contains devision to a misleading and agressive commercial practices and their difference. This work also shows the institutions and various organizations that can be contacted by consumers in case of an unfair commercial practice. For the consumers it is very important to know their rights about a purchase. This work is based on Act No. 634/1992 Coll., Consumer Protection Act and Directive 2005/29/EC of the European Parliament and of the Council concerning unfair business-to-consumer commercial practices, where all information concerning consumer rights and obligations of sellers can be found. The situation is detected by using questionnaire and a controlled in-depth interview with director of a control from the Czech Trade Inspection Authority. The purpose of the thesis is to evaluate these unfair commercial practices used by the Czech retailers. The aim is to determine the extent and potential impact on customers and how the Czech Trade Inspection Authority solves these situations.
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