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Czech telecomunications companies in chosen specialized media in 2013 - 2017
Ullmann, Ondřej ; Miessler, Jan (advisor) ; Huněk, Filip (referee)
This Master's Thesis focuses on the most popular online media, which are writing about telecomunications companies in the Czech Republic (mobil.iDnes.cz, MobilMania.cz a Mobilenet.cz). The aim of the thesis is to provide an overview of the way how these media inform about mobile providers in the Czech Republic (T-Mobile, O2 and Vodafone). The thesis reveals differences and similarities in media output of the monitored media and thus can help in a critical approach to the received information. In the theoretical part the thesis shows approach of a journalist as a mediator of information with an explanation of the main theories. It further reflects the role of a journalist as a recipient of information and also focuses more on the role of PR.The research part contains the results of the content analysis, from which it is possible to get an overview of media output frequency, sentiment or extent of use of press releases and the way they are taken over. All monitored quantities are compared across the media and mobile providers. The results show that there are significant differences how journalists rework press releases and in the overall sentiment of published articles. MobileMania.cz is significantly more critical of all mobile operators than other followed media, while at Mobilenet.cz research confirmed...
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Czech telecomunications companies in chosen specialized media in 2013 - 2017
Ullmann, Ondřej ; Miessler, Jan (advisor) ; Huněk, Filip (referee)
This Master's Thesis focuses on the most popular online media, which are writing about telecomunications companies in the Czech Republic (mobil.iDnes.cz, MobilMania.cz a Mobilenet.cz). The aim of the thesis is to provide an overview of the way how these media inform about mobile providers in the Czech Republic (T-Mobile, O2 and Vodafone). The thesis reveals differences and similarities in media output of the monitored media and thus can help in a critical approach to the received information. In the theoretical part the thesis shows approach of a journalist as a mediator of information with an explanation of the main theories. It further reflects the role of a journalist as a recipient of information and also focuses more on the role of PR.The research part contains the results of the content analysis, from which it is possible to get an overview of media output frequency, sentiment or extent of use of press releases and the way they are taken over. All monitored quantities are compared across the media and mobile providers. The results show that there are significant differences how journalists rework press releases and in the overall sentiment of published articles. MobileMania.cz is significantly more critical of all mobile operators than other followed media, while at Mobilenet.cz research confirmed...
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Development of the Czech mobile communications magazines market
Ullmann, Ondřej ; Köpplová, Barbara (advisor) ; Jirků, Jan (referee)
The bachelor work deals with magazines on mobile communications that were published in the Czech Republic between 1996-2011. This bachelor work focuses on 8 unique titles published during that period. The first part is devoted to the development of the telecommunication market as well as the mobile phone market. One of the important parts involves a description of the published titles. The magazine called Mobility was the longest-published magazine on mobile communication and therefore, it is discussed in more details and in addition quantitative content analysis is also provided in this study. Other titles are briefly introduced. For all magazines the additional information such as year of publishing, publisher's name and sample of cover page is provided. The development of the market for mobile communication is described in three time periods. These periods are as follows: from 1996 to 2003 when only two titles were published, from 2004 to 2008 when all monitored titles were published, from 2008 to 2011 when only magazine Mobility was published. The final section deals with the development of printed and online media and compares the readership and audience size of these two platforms. The last chapter describes only the magazine Mobility and discusses possible reasons why this magazine stayed on the...
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