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Marketing Communication of Internet Shop
Všetulová, Kristýna ; Tomšů, Michaela (referee) ; Kaňovská, Lucie (advisor)
This bachelor’s thesis is focused on changes the marketing communication of the e-shop Coffee Dream, which is implemented on analysis methods. The main purpose of this bachelor’s thesis is evaluating the current situation of the marketing communication of e-shop Coffee Dream which is focused on coffee sales. According to the results of mentioned analysis there are suggestions for improvement of marketing communication with an aim of increasing new customers, retaining current customers, improving the communication with them and also increasing the company awareness is created.
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Company Marketing Communication
Tomšů, Michaela ; Chytilová, Hana (referee) ; Kaňovská, Lucie (advisor)
Master thesis looks into marketing communication of restaurants U Malířů and Pálffy palác. The aim is revalation of inperfections in current instruments and suggesting news, which will ensure making more visible and competitiveness. The first part consists of basic terms in marketing and communication. The following section research current situacion in restaurants. A proposals of new and more quality instruments in marketing communication and possibilities, how it can be increase attandance and sattisfaction of customers, are introcuded in last part.
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Marketing Communication of Internet Shop
Všetulová, Kristýna ; Tomšů, Michaela (referee) ; Kaňovská, Lucie (advisor)
This bachelor’s thesis is focused on changes the marketing communication of the e-shop Coffee Dream, which is implemented on analysis methods. The main purpose of this bachelor’s thesis is evaluating the current situation of the marketing communication of e-shop Coffee Dream which is focused on coffee sales. According to the results of mentioned analysis there are suggestions for improvement of marketing communication with an aim of increasing new customers, retaining current customers, improving the communication with them and also increasing the company awareness is created.
|
|
|
Company Marketing Communication
Tomšů, Michaela ; Chytilová, Hana (referee) ; Kaňovská, Lucie (advisor)
Master thesis looks into marketing communication of restaurants U Malířů and Pálffy palác. The aim is revalation of inperfections in current instruments and suggesting news, which will ensure making more visible and competitiveness. The first part consists of basic terms in marketing and communication. The following section research current situacion in restaurants. A proposals of new and more quality instruments in marketing communication and possibilities, how it can be increase attandance and sattisfaction of customers, are introcuded in last part.
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