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Marketing Mix in Services
Tesařík, Libor ; Blümelová, Zdeňka (referee) ; Mráček, Pavel (advisor)
Thesis "Marketing mix Radim Horenského trade" is a marketing mix analysis and design of appropriate measures. The theoretical part deals with the basic concepts of marketing mix and explains the basic concepts related to this issue. The analytical part is focused on business Radim Horenského and its current market position. In the practical part are given suggestions and recommendations to make changes in the marketing mix, which will serve to better achieve the objectives.
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Marketing Mix in Services
Tesařík, Libor ; Blümelová, Zdeňka (referee) ; Mráček, Pavel (advisor)
Thesis "Marketing mix Radim Horenského trade" is a marketing mix analysis and design of appropriate measures. The theoretical part deals with the basic concepts of marketing mix and explains the basic concepts related to this issue. The analytical part is focused on business Radim Horenského and its current market position. In the practical part are given suggestions and recommendations to make changes in the marketing mix, which will serve to better achieve the objectives.
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