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	Strategy of the Helena Rubinstein Brand on the Czech Market Dušková, Lenka ; Halík, Jaroslav (advisor) ; Týrová, Barbora (referee) The topic of the thesis is devided into three parts. In the first part I am describing marketing and brand theoretically and cosmetics market in general. In the second part I am analyzing the strategy of the Helena Rubinstein brand worldwide. Third part concentrates on Helena Rubinstein brand on the Czech market. Detailed record
	Analysis of above the line and below the line communication of the brand Right Guard Buchbauer, Václav ; Skokanová, Dagmar (advisor) ; Týrová, Barbora (referee) Bachelor Thesis evaluates above and below the line communication of the brand Right Guard, element of the portfolio of cosmetic products of supra-national company Henkel. Purpose of this thesis is an analysis of various used marketing instruments of the communication mix and establishment of the efficiency of said instruments, using questionnaires on members of the targeted group -- men between 18 and 45 years of age. Introductory part consists of description of said communication mix and introduces specific aspects of above and below the line communication. Practical part outlines and evaluates marketing communication of Right Guard in the year 2010. Through questionnaires is detected the attitude and relationship of men towards using deodorants and perceiving of instruments used for addressing the customer. Additional questions map affiliation towards sport and its various branches and also its representatives. Based on the collected data, innovations in the marketing communication of the brand Right Guard are advised for the following period. Detailed record
	Communication Strategy of the CACHAREL Brand Jukelsonová, Sofie ; Halík, Jaroslav (advisor) ; Týrová, Barbora (referee) Práce se zabývá komunikací a komunikačními nástroji jako takovými a jejich praktickou aplikací na značce Cacharel. Obsahuje řadu praktických poznatků načerpaných autorkou práce během jejího působení ve společnosti L´Oréal, do níž značka Cacharel spadá. Práce by měla sloužit jako základní příručka pro začínající brand manažéry značky Cacharel. Detailed record

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