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National Repository of Grey Literature

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Privátní značky a jejich využívání v ČR Rejmonová, Jana ; Mottlová, Libuše (advisor) ; Týra, Karel (referee) Práce se zabývá vývojem privátních značek (vlastních značek obchodních řetězců) ve světě i v České republice a vztahem spotřebitelů k těmto privátním značkám. Detailed record

Marketingové strategie kosmetických firem na trhu České republiky Dvořáčková, Barbora ; Bílková, Jana (advisor) ; Týra, Karel (referee) Diplomová práce analyzuje situaci na českém kosmetickém trhu, definuje hlavní hráče na trhu, jejich strategie, hlavní značky a produkty v jednotlivých kategoriích kosmetiky. Odkrývá potenciální cílové skupiny pro jednotlivé oblasti trhu, které na základě kvalitativního výzkumu dále charakterizuje dle jejich nákupního a spotřebního chování. Detailed record

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