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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing Mix Proposal
 Štefanová, Michaela ; Stupka, Ondřej (referee) ; Novák, Petr (advisor)
Thesis is focused on compilation of proposals to introduce new marketing mix of Slavkovský pivovar company. Based on performed marketing analysis, there is introduced a plan of marketing mix, which is aimed at increasing of competitiveness, sales and customer awareness and satisfaction.
Detailed record
Marketing Mix Proposal
 Štefanová, Michaela ; Stupka, Ondřej (referee) ; Novák, Petr (advisor)
Thesis is focused on compilation of proposals to introduce new marketing mix of Slavkovský pivovar company. Based on performed marketing analysis, there is introduced a plan of marketing mix, which is aimed at increasing of competitiveness, sales and customer awareness and satisfaction.
Detailed record

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