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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Comparison of sports systems in the Czech Republic and Finland
 Strnad, Daniel ; Crossan, William Morea (advisor) ; Slepičková, Irena (referee)
Title: Comparison of sports systems in the Czech Republic and Finland Objectives: The main goal of the thesis is to compare sports systems in the Czech Republic and Finland based on eight specified aspects. Methods: Analysis of secondary documents, primarily documents issued by ministries and sports associations, and the comparative method were the two main methods used for the thesis. Results: The thesis revealed significant differences between the sports systems in the Czech Republic and Finland. The differences were found primarily in budget allocation, talent development and sports funding. The Finnish sports system is more advanced in most of the analysed aspects. Keywords: European sports systems, funding of sport, sport and politics, sport and education, physical education, organisation of sport
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Marketing communication of the hockey club HC Energie Karlovy Vary
 Strnad, Daniel ; Pecinová, Markéta (advisor) ; Voráček, Josef (referee)
1 Abstract Title: Marketing communication of the hockey club HC Energie Karlovy Vary Objectives: The main goal of this thesis is to prepare specific and feasible proposals for improvement of marketing communication of the hockey club HC Energie Karlovy Vary. Methods: In the thesis were used methods of qualitative interviews that were made in the form of semi-structured interview. These interviews helped me to get into the issue of marketing communication at the sports club and also to gain the opinion of the audience on the club's marketing activities. In the thesis were also used methods of observation and analysis of internal documents. Results: In the thesis was made analysis which identified weaknesses of the hockey club HC Energie Karlovy Vary. The analysis shows that the club has the biggest problems in sponsoring and promotion. Based on this were made specific proposals for improving marketing communication. Keywords: Marketing, sponsoring, advertisement, audience, sports club
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See also: similar author names
15 STRNAD, David
15 Strnad, David
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