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National Repository of Grey Literature

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Particular aspects of internationalization of SMEs Stibořík, Pavel ; Černohlávková, Eva (advisor) ; Čajka, Radek (referee) This thesis deals with some aspects of internationalization of small and medium enterprises (SMEs) in present globalized world. The goal of this thesis is to analyze the causes, forms and entry barriers for SMEs from the Czech Republic expanding to international markets. This is facilitated by own survey. The survey with questionnaire covering 20 questions was conducted among almost a thousand SMEs. Basic characteristics of SMEs as well as internationalization and enterprise support is mentioned in the thesis. The part is also devoted to the impacts of current economic crisis on SMEs. Survey results are included in the final part of this thesis. Detailed record

Loajalita zákazníka k vybrané retailingové firmě (DM drogerie) Stibořík, Pavel ; Puchýř, Milan (advisor) ; Mikeš, Jiří (referee) Práce se teoreticky i prakticky zabývá významem postavení loajálního zákazníka k řetězci retailingové firmy, v tomto případě k DM drogerii. Kromě analýzy vztahu zákazníka a jeho loajality k firmě je důraz kladen na komparaci úrovně spokojenosti zákazníka z velkoměsta oproti zákazníkovi z velkoměsta. To je podstatou především závěrečné části bakalářské práce, kde jsou zpracovány a interpretovány údaje z vlastního výzkumu z DM drogerie. Přitom se výchází z poznatků z předchozí části, kde jsou teoreticky popsány náležitosti výzkumu trhu. Detailed record

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