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Proposal of Communication Mix of Selected Company
Solarová, Anna ; Hornungová, Jana (referee) ; Milichovský, František (advisor)
The thesis focuses on the analysis of the communication mix of the selected company. It consists of theoretical and analytical part and suggestions for improvement. The theoretical part specifies basic principles of marketing, especially communication mix. In the analytical part, the selected company is analysed with various methods. In the suggestions part, the main objective was to create new communication tools.
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Proposal of Communication Mix of Selected Company
Solarová, Anna ; Hornungová, Jana (referee) ; Milichovský, František (advisor)
The thesis focuses on the analysis of the communication mix of the selected company. It consists of theoretical and analytical part and suggestions for improvement. The theoretical part specifies basic principles of marketing, especially communication mix. In the analytical part, the selected company is analysed with various methods. In the suggestions part, the main objective was to create new communication tools.
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Subjective and Objective Reasons in Ethics
Šolarová, Anna ; Jirsa, Jakub (advisor) ; Čapek, Jakub (referee)
This text explores the question of reasons for morality and the related issues, particularly the nature and the source of moral motivation. First, I elaborate the metaphysical distinction between subjective and objective, which concerns the status of moral reasons and the extent to which a human agent in involved in their genesis. Next, I raise some questions about moral motivation and I introduce briefly some contemporary views on these issues. Major part of the work is dedicated to the exposition of Kierkegaard's position, which combines subjective motivation for ethics (avoidance of personally perceived symptoms of despair) and objectively grounded reasons for morality (sin). Philosophers interested in moral motivation typically look for fundamental moral principles and compelling arguments in favour of being moral, but Kierkegaard turns the attention of his readers to the task of their own selves. His pseudonyms do not look for an objective moral principle, they show why the ethical life-view is essential for attainment of true selfhood. In this work, I compare some contemporary accounts of moral motivation to Kierkegaard's, I comment critically on some interpretations of Kierkegaard and differentiate between different aspects of reason for choosing the ethical life, implied in his pseudonymous...
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The Relationship Between Ethics and Faith in Søren Kierkegaard and Emmanuel Lévinas
Šolarová, Anna ; Jirsa, Jakub (advisor) ; Čapek, Jakub (referee)
The bachelor's thesis "The Relationship Between Ethics and Faith in Sren Kierkegaard and Emmanuel Lévinas " deals with the relationship of an individual to other human beings and his or her relationship to God, or transcendence. It closely examines mutual dependence of the two relationships and their existential implications for the individual, who vainly seeks selfunderstanding and self-fulfillment in the temporality and finiteness of the world. While Kierkegaardian ethics is subordinated to the absolute claim of faith, Lévinas ascribes absolute authority to ethics. Kierkegaard's "teleological suspension of the ethical" is particularly problematic and Lévinas rejects this notion as immoral. However, the confrontation of their conflicting views reveals numerous analogies and commonalities, which are discussed in more detail below. Both thinkers resist the all-embracing concepts of the Western thought and emhasize the importance of relationship to transcendence, which relates the individual to a higher reality and frees him or her from restraining selfishness of being. The thesis includes Lévinas's objections to Kierkegaard's philosophy and suggests an answer to this critique that the Danish thinker might offer. The connection between duty (ethical or religious) and personal freedom is a recurring theme...
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