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Analysis of marketing communications of L'Oréal Paris brand
 Slimáková, Miroslava ; Skokanová, Dagmar (advisor) ; Štědroň, Bohumír (referee)
Bachelor's thesis deals with analysis of marketing communications cosmetic brand L'Oréal Paris. The goal of the thesis is to analyze communication activities of L'Oréal Paris brand with focus on advertising and its communication effects. Research based on a questionnaire examines men's and women's different perceptions of L'Oréal Paris brand and its communication activities.
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