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National Repository of Grey Literature

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	Usage of a new e-marketing trends in practice Turák, Miroslav ; Skoumal, Stanislav (referee) ; Kříž, Jiří (advisor) This bachelor’s thesis is talking about internet marketing methods. Her first part is interesting in theoretical basic of classic marketing. Next part is a review of e-marketing methods and in some case detail views. On the end this thesis is analyze of project www.obchody.cz Detailed record
	Specialized E-commerce Turák, Miroslav ; Skoumal, Stanislav (referee) ; Skoumal, Stanislav (referee) ; Dvořák, Jiří (advisor) This master's thesis was written to create a model of the solution of the specialized e-commerce focusing on the sale of textiles. Part of this work is the model solution, economics of the project and the proposal of the project promotion. Detailed record
	Proposal of E-shop Designing for AREAL SYSTEMS s.r.o. Parimucha, Petr ; Skoumal, Stanislav (referee) ; Skoumal, Stanislav (referee) ; Luhan, Jan (advisor) This bachelor’s thesis deals with the proposal of a new e-shop for AREAL SYSTEMS s.r.o. The e-shop will sell individually manufactured wall stickers. The proposal is divided into two parts - technical and marketing. The technical part reviews the investment of buying a plotter and programming the e-shop. In the second part I will discuss the promotion possibilities on the internet and suggest their most appropriate combination. Finally I review the financial angle. Detailed record
	Marketing Mix Proposal Štefanová, Michaela ; Skoumal, Stanislav (referee) ; Novák, Petr (advisor) Bachelor´s thesis is focused on optimalization of existing marketing mix of Svatební ráj. Based on performed marketing analysis there is introduced a new one, adjusted marketing mix, which is aimed at increasing of competitiveness, sales and customer satisfaction. Detailed record
	Proposal of E-shop Designing for AREAL SYSTEMS s.r.o. Parimucha, Petr ; Skoumal, Stanislav (referee) ; Skoumal, Stanislav (referee) ; Luhan, Jan (advisor) This bachelor’s thesis deals with the proposal of a new e-shop for AREAL SYSTEMS s.r.o. The e-shop will sell individually manufactured wall stickers. The proposal is divided into two parts - technical and marketing. The technical part reviews the investment of buying a plotter and programming the e-shop. In the second part I will discuss the promotion possibilities on the internet and suggest their most appropriate combination. Finally I review the financial angle. Detailed record
	Usage of a new e-marketing trends in practice Turák, Miroslav ; Skoumal, Stanislav (referee) ; Kříž, Jiří (advisor) This bachelor’s thesis is talking about internet marketing methods. Her first part is interesting in theoretical basic of classic marketing. Next part is a review of e-marketing methods and in some case detail views. On the end this thesis is analyze of project www.obchody.cz Detailed record
	Specialized E-commerce Turák, Miroslav ; Skoumal, Stanislav (referee) ; Skoumal, Stanislav (referee) ; Dvořák, Jiří (advisor) This master's thesis was written to create a model of the solution of the specialized e-commerce focusing on the sale of textiles. Part of this work is the model solution, economics of the project and the proposal of the project promotion. Detailed record

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