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National Repository of Grey Literature

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Marketingová strategie firmy KORYNA nábytek, a.s. na českém a ruském trhu, srovnání a konkurence Skálová, Šárka ; Sztogrynová, Miroslava (advisor) ; Mišovská, Soňa (referee) Tato bakalářská práce se zabývá problematikou marketingové strategie firmy. Je složena z teoretické a praktické části. Praktická část popisuje marketingovou strategii české nábytkářské firmy KORYNA nábytek, a.s. a porovnává použití jednotlivých nástrojů marketingu na českém a ruském trhu. Poslední kapitola se věnuje postavení firmy a srovnání s konkurencí na českém i ruském trhu. Detailed record

Interní komunikace ve Skupině ČSOB Skálová, Šárka ; Karlíček, Miroslav (advisor) Tato diplomová práce se zabývá problematikou vnitropodnikové komunikace neboli interní komunikace. Na teoretická východiska navazuje praktická část zabývající se interní komunikací ve Skupině ČSOB. Po zmapování komunikačních toků následují návrhy na možná řešení, která by mohla komunikaci uvnitř Skupiny ČSOB zlepšit. Detailed record

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