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National Repository of Grey Literature

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Analysis of introducing a new product into the Czech market Skácelová, Martina ; Zamazalová, Marcela (advisor) ; Koudelka, Jan (referee) Subject of the final thesis is a product launch into the Czech market by company Pfanner, spol. s r.o. The main task is to analyse this launch of product called Kouzelné brčko by means of survey, revenue and cost analysis and defined goals of the company. Also consumer behavior and marketing mix was analyzed and evaluated. Detailed record

Finanční analýza podniku Karosa, a.s. Skácelová, Martina ; Kopalová, Helena (advisor) ; Mareš, David (referee) Práce se zabývá zhodnocením finančního zdraví podniku Karosa, a.s. prostřednictvím finanční analýzy. Finanční analýza je provedena z pohledu externího uživatele v letech 2001 - 2005. Použity jsou obvyklé nástroje finančních analýz (vertikální a horizontální analýza účetních výkazů, poměrová analýza, analýza pracovního kapitálu, bonitní modely apod.) Detailed record

See also: similar author names
1	Skácelová, Marcela
2	Skácelová, Michaela

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