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Application of social media in broadcast jouranlism (regarding Český rozhlas)
Sikora, Rostislav ; Maršík, Josef (advisor) ; Slanec, Jaroslav (referee)
The bachelor thesis analyzes the use of social media in radio journalism. The theoretical part describes social platforms that are widely used in the Czech Republic by both public and radio broadcasting companies on a daily basis. The first part theoretically characterizes each social media and describes its purpose. It also reveals phenomenons closely adherent to new digital technologies. Specifically convergence and participative culture. The practical part focuses on practices of radio journalism regarding its social media platforms. It particularly analyzes social media presence of Český rozhlas (the public broadcaster). The aim of this bachelor thesis is to find out up to what degree radio uses social media and to find out their importance in radio journalism.

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4 Sikora, Roman
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