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The Importance of Tourism Industry on the Example of Bavaria: Economic Potential and State Subsidies
Semerádová, Adéla ; Dvořák, Pavel (advisor) ; Baštová, Petra (referee)
This bachelor thesis deals with the tourist industry in the Free State of Bavaria. The text focuses on the importance of the tourist industry on Bavarian economy. The role of state subsidies is discussed too. Bavaria is often called the number one tourist destination in Germany. This state of the Federal Republic of Germany ranks among popular year-round tourists destination thanks to the variety of tourist attractions and wide range of tourist services. The official marketing platform of Bavarian tourism is represented by Bayern Tourism Marketing GmbH. This agency is supported by the Bavarian Ministry of Economic Affairs and Media, Energy and Technology. The agency creates various concepts and product lines which specialize in meeting the concrete demands of various tourists - families with children, seniors and students. Bavarian tourism constitutes an important part of the Bavarian economy besides other things over 500,000 people is employed there. In 2010, Bavaria welcomed 28 million tourists. Nowadays, tourist industry is influenced by globalization, environmental changes and increasing average age of population.
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The dialog in time of political tension: Czech-Bavarian town-twinning after 1989
Semerádová, Adéla ; Nigrin, Tomáš (advisor) ; Filipová, Lucie (referee)
Town-twinning is a way of international cooperation between self-governments at the local level. The town-twinning is based on regular meetings of town representatives and citizens. The other type of international cooperation is the cross-border cooperation that points at common solution of problems in particular border area. The main aim of the town-twinning is information and experience exchange, arrangement of common cultural and sport events, school cooperation and language skills improvement. Thanks to the involvement of citizens in town-twinning activities, the mutual prejudices are eliminated and relations improved. The diploma thesis analyses the town-twinning between Prague and Nuremberg (Nürnberg), Pilsen and Regensburg, Domažlice and Furth im Wald. Thanks to the partnership, the towns and cities can advance their own interests in foreign policy by methods of public diplomacy and paradiplomacy regardless the relations between country governments. The improvement of international relations thanks to the town-twinning can be represented by the relationship between the Czech Republic and the Free State of Bavaria, where the twin towns were constituted without regard to the official policy of the country or the federal state. These contacts at the governmental level were very influenced by...
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The Importance of Tourism Industry on the Example of Bavaria: Economic Potential and State Subsidies
Semerádová, Adéla ; Dvořák, Pavel (advisor) ; Baštová, Petra (referee)
This bachelor thesis deals with the tourist industry in the Free State of Bavaria. The text focuses on the importance of the tourist industry on Bavarian economy. The role of state subsidies is discussed too. Bavaria is often called the number one tourist destination in Germany. This state of the Federal Republic of Germany ranks among popular year-round tourists destination thanks to the variety of tourist attractions and wide range of tourist services. The official marketing platform of Bavarian tourism is represented by Bayern Tourism Marketing GmbH. This agency is supported by the Bavarian Ministry of Economic Affairs and Media, Energy and Technology. The agency creates various concepts and product lines which specialize in meeting the concrete demands of various tourists - families with children, seniors and students. Bavarian tourism constitutes an important part of the Bavarian economy besides other things over 500,000 people is employed there. In 2010, Bavaria welcomed 28 million tourists. Nowadays, tourist industry is influenced by globalization, environmental changes and increasing average age of population.
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