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Rozvoj lokální governance v Česku prostřednictvím podpory MAS ze strany krajů
Rubinová, Klára
This diploma thesis deals with local governance support of chosen regions of Czech Republic through local action groups. For this diploma thesis the chosen regions are Jihočeský, Karlovarský, Liberecký, Plzeňský and Ústecký region. The goal of the thesis was to investigate if there is any kind of regional support of local action groups and if so, observe the type of support and the intensity. The thesis describes the support of local action groups based on public information and documents of the regions and most importantly based on results of semi-structured interviews with regional office representatives. The most significant differences are in the total amount of regional support of local action groups and the way the local action groups activities and support information is provided via information channels. In the final part of the thesis the optimal model of support which is based on author’s personal findings and opinions is proposed.
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Study of consumer behavior of generation Y on selected e-shops
Rubínová, Klára ; Čermák, Radim (advisor) ; Böhmová, Lucie (referee)
This diploma thesis analyses the phenomenon of adapting e-shops selling electronics and computers to the Generation Y in the terms of website usability. The theoretical part is divided into three main chapters. The first chapter describes a consumer behavior, shopping behavior and the difference between shopping behavior in physical stores and their cyberspace counterparts. The following chapter deals with the Generation Y and its characteristics. The last part describes the web usability itself, its common flaws in usability and the topic of web usability testing. The practical part is dedicated to a web usability testing on selected e-shops. The testing itself was conducted by the user testing method, where all the tested subjects belonged to the Generation Y. A questionnaire and a guided interview were also used to gather information for the study. The survey revealed many elemental flaws in the terms of web usability of studied samples and presented suggestions how to correct them. A big problem was found mainly in the design structure of the sites. Users were under constant advertisement pressure which has neutral or even negative effect on the Generation Y.
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Analysis of the marketing activities of the selected e-shop
Rubínová, Klára ; Sova, Martin (advisor) ; Böhmová, Lucie (referee)
The topic of this bachelor's thesis is an analysis of marketing activities of a selected e-shop from the Internet marketing point of view. It deals with the instruments of Internet marketing, Internet advertising services and the social media. The study focuses on introducing the topic of Internet marketing. A complete analysis of the selected e-shop is also present. The analysis is based on internal sources, which are mainly used for examination of viewer ratings and PPC systems. The next step was a presentation of evaluation or alternatively suggestion of possible improvements. The theoretical part introduces the Internet marketing itself, its instruments, techniques and ways of communication. The phenomenon of viewer ratings is also described. The practical part begins with general characteristics of the chosen e-shop. Following chapters focuses on the analysis itself. The conclusion section summarizes the analysis and evaluates the results of the research. The thesis aimed to introduce general instructions of how to make an analysis of Internet activities of one's own e-shop, which can be very beneficial.
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