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Business trategy of BeRider during COVID-19 pandemic
Reichelová, Libuše ; Koudelková, Petra (advisor) ; Schneiderová, Soňa (referee)
DT Abstract Libuše Reichelová 25405630 Abstract of the diploma thesis "Business strategy of company BeRider during the COVID-19 pandemic" This thesis focuses on the Prague-based company BeRider, which has been providing a service of shared electric mopeds since 2019. The main objective of this work is to evaluate the strategies employed by the company during the crisis period caused by the COVID-19 pandemic and, among other things, to identify the company's strengths and weaknesses along with opportunities and threats not only in connection with the COVID-19 pandemic. In the theoretical part, the work introduces key concepts of strategic management, sharing economy, shared mobility, shared micromobility, strategic analysis and communication mix. A strategic analysis was conducted to evaluate the strategies, namely an external environment analysis using PEST and Porter's 5 forces methods and an internal environment analysis where the company's resources and capabilities were identified and then the VRIO analysis was used. This data, together with a description of BeRider's development, was subsequently consolidated into the SWOT analysis. The company's communication focusing on the communication mix was also evaluated for completion. The data was obtained from publicly available data, from the website of...
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Integration particularities of Cubans into Czech society
Reichelová, Libuše ; Jelínková, Marie (advisor) ; Novotný, Vilém (referee)
BT Libuše Reichelová 25405630@fsv.cuni.cz Abstract of the bachelor thesis "Integration particularities of Cubans into Czech society" This bachelor thesis deals with the topic of integration of immigrants, in particular of Cubans. The assumption is that different ethnic groups engage in different integration strategies. That is why it is important to study these individual groups and not just immigrants as a whole. The process of integration is essential for problem-free coexistence of people from different cultures. The correct adjustment of this process will become even more important since the mobility of people is still increasing. The work is based on the dimensional typology of social integration which distinguishes four dimensions: structural, cultural, interactive and identification dimension. The aim of the work was to describe the process of integration of Cubans into Czech society, to reveal and describe the obstacles which impede the successful process of integration and possibly discuss potential solutions. The secondary aim was to describe the Czech system setting in connection with the integration of immigrants for the integrity of the topic, this description is part of the theoretical passage. The main findings include the fact that most respondents came to the Czech Republic...
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