|
|
Effect of cognitive styles on individual's decision-making
Poláková, Lucia ; Höschlová, Eva (advisor) ; Stehlík, Luděk (referee)
The aim of the thesis was to study how cognitive styles influence decision-making. From structural point of view, the thesis is divided into two parts. In the introductory theoretical part we point at decision-making, its definition and theory, and then we deal with structure and factors which influence decision-making, as well as rules for decision-making and decision errors. In theoretical part we concentrate on cognitive styles. We define cognitive styles and present their possible classifications to a reader, at the same time we focus on few of them in detail. Thereafter we concentrate on relation between cognitive styles and decision-making. In conclusion of theoretical part we focus on adolescence, we describe specific of cognitive and emotional development, as well as adolescents' decision-making. The aim of empirical part was to find out whether decision errors occur in decision-making between older adolescents and to what extent, and how intervening variable influences them - cognitive style reflexivity-impulsivity, gender, and attended secondary school. Research consisted of 184 secondary school graduates from three secondary schools in Senica. Test TE- NA-TO was used for exploration of cognitive styles. At the same time we studied framing effect and anchoring and adjustment effect...
|
|
|
Instagram as a Marketing Tool
Poláková, Lucia ; Kubálková, Markéta (advisor) ; Koubalíková, Jitka (referee)
This bachelor thesis deals with the use of Instagram for marketing purposes. The theoretical part includes basic information about Internet, on-line marketing and social media, but it is mainly focused on Instagram, its principles, on the companies which are using this media and also on successful campaigns on Instagram. The practical part deals with activities of company Birell on Instagram and evaluates their marketing campaign led on this social media.
|
guest ::
RSS feed.