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Customer Satisfaction Analysis of the Selected Association and Suggestions for its Improvement
Pilková, Kateřina ; Kaňovská, Lucie (referee) ; Chlebovský, Vít (advisor)
This bachelor thesis deals with customer satisfaction analysis of Yoga House, z.s. and subsequent proposals for its improvement. The first part of the thesis deals with the description of important theoretical bases related to this topic. The second part analyzes the general and competitive environment of the company, marketing mix is processed, the questionnaire survey focused on customer satisfaction is analyzed, and SWOT analysis from the individual outputs of previous research is elaborated. In the third part, suggestions and recommendations are created to increase the level of customer satisfaction with the selected association.
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Vliv kolostra na imunitní systém telete
Pilková, Kateřina
The importance of cow colostrum in the immune system of the newborn calf is well known. Insufficient or incorrect feeding of colostrum significantly participates in the morbidity and mortality of calves. That‘s why this bachelor thesis focuses on immunity and colostrum receiving. The bovine placenta is impermeable to antibodies and therefore the calf is born without developed defence. Passive immunity is obtained through colostrum from the mother. Colostrum after the birth versus normal milk contains more immunoglobulins, proteins, fats and vitamins, which nourish and protect the body of the calf. The intestinal wall is permeable to immunoglobulins only during the first 24 hours after the birth, so it is important that the calf is fed by the colostrum as fast as possible and in as large quantity as possible.
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Customer Satisfaction Analysis of the Selected Association and Suggestions for its Improvement
Pilková, Kateřina ; Kaňovská, Lucie (referee) ; Chlebovský, Vít (advisor)
This bachelor thesis deals with customer satisfaction analysis of Yoga House, z.s. and subsequent proposals for its improvement. The first part of the thesis deals with the description of important theoretical bases related to this topic. The second part analyzes the general and competitive environment of the company, marketing mix is processed, the questionnaire survey focused on customer satisfaction is analyzed, and SWOT analysis from the individual outputs of previous research is elaborated. In the third part, suggestions and recommendations are created to increase the level of customer satisfaction with the selected association.
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