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Brand Name, Creating and Evaluating
Hudcová, Lucia ; Pernica,, Martin (referee) ; Hanušová, Helena (advisor)
This bachelor thesis is focused on brand name, its creating and evaluating. In the theoretical section it explains the concept of branding and it formulates the methods and procedures in the process of creation and brand valuation. The thesis is also focused on the role of brands in the formulation of institutional marketing strategies. The practical section contains an analysis of the current state and brand analysis of NetWings solutions s.r.o. The goal of this bachelor thesis is to propose additional procedures in the process of maintaining and brand valuation.
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The Economy of the Selected Municipality
Fousek, Ondřej ; Zahradník, Petr (referee) ; Pernica, Martin (advisor)
The bachelor thesis deals with the regional authority, namely the township. This thesis will be closely focused on investment plan of the township in the years 2009 - 2013. The practical part describes the township Pecka in general terms but also the financial situation of the township is considered. The center of the bachelor thesis is the investment plan of the building observatory in Krkonošská view, financial part of the project and possible impact on the implementation of this project to management of the township.
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Financial Analysis of the Selected Firm
Frej, Jan ; Srba, Lukáš (referee) ; Pernica, Martin (advisor)
This thesis focuses on the evaluation of the selected company’s financial situation in the years 2007 - 2011. It details methods of financial analysis and their application in the selected company, assesses individual indicators and identifies shortcomings. Based on these findings, there are proposed measures in area of outstandings and liabilities, liquidity, productivity and profitability that will lead to rectification of deficiencies and preservation of financial stability and the financial health of the company.
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Financial Analysis of the Selected Firm
Valihrachová, Lea ; Duroňová, Petra (referee) ; Pernica, Martin (advisor)
At the time of the ongoing global economic crisis, successful management of the company depends on the ability and experience of management and quality of information on which decisions are made. Financial analysis provides a number of methods that allows evaluate the situation in which a company is in order to provide the basis for effective business management. The result is a healthy company with a positive outlook for the future.
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Evaluation of the Economy of Self-governing Territorial Units
Beránková, Iveta ; Burdová, Eliška (referee) ; Pernica, Martin (advisor)
The bachelor thesis deals with the economy of the village Rebešovice. The first part deals with the theoretical knowledge about public administration in the Czech Republic, especially municipal governments, as well as the budgetary system, including the municipal budget and its income and expenditure. The second part introduces village Rebešovice, its history and service offer, and based of data obtained from the municipal assembly assesses its economy in the years 2011 - 2014. The third part deals with suggestions to improve the economic situation of the municipality, including investment appreciation of municipal financial reserves of village.
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Lining of the induction furnaces
Kopečný, Vendelín ; Pernica, Vítězslav (referee) ; Myška, Martin (advisor)
This work deals with lining of electric induction furnaces. The first part describes the preparation of lining, its function during the running of furnace and also its tearing down at the end of work process. In the thesis is also discussed the use of rammed crucibles. The materials used for lining and rammed crucibles are described also in the sense of their chemical properties in connection with the possibilities of their use under different conditions. The practical part of the thesis describes the process of lining the electric induction furnace, which was realized by the author under the supervision of the supervisor.
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