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National Repository of Grey Literature

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	Slavic Epic and Guernica: Comparison of the Two Stories Pešičková, Barbora ; Pech, Milan (advisor) ; Czumalo, Vladimír (referee) Bachelor theses will deal with a comparison of two artwork "stories": Slavic Epic by Alphonse Mucha and Guernica by Pablo Picasso. It compares creation, conditions of donation and ownership disputes. Bachelor theses focuses to these artworks like product of culture marketing. Powered by TCPDF (www.tcpdf.org) Detailed record
	Marketing strategy of Uber Pešíčková, Barbora ; Chylíková, Hana (advisor) ; Houžvička, Jakub (referee) The object of study of this Bachelor Thesis is Uber, the most successful start-up of 2016, and its marketing strategy. The aim is to describe Uber as a company, introduce its background, business model, and its activity in the Czech Republic. The practical part of this thesis is focused on the marketing strategy of Uber in the Czech market followed up by the analysis of company's offline and online marketing activities in this region. A section of this thesis is also dedicated to a SWOT and competitive analysis. In conclusion, the thesis evaluates Uber's position in the Czech market and its overall future potential. Detailed record
	Slavic Epic and Guernica: Comparison of the Two Stories Pešičková, Barbora ; Pech, Milan (advisor) ; Czumalo, Vladimír (referee) Bachelor theses will deal with a comparison of two artwork "stories": Slavic Epic by Alphonse Mucha and Guernica by Pablo Picasso. It compares creation, conditions of donation and ownership disputes. Bachelor theses focuses to these artworks like product of culture marketing. Powered by TCPDF (www.tcpdf.org) Detailed record

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3	Pešíčková, Barbora

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