National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
The role of video app Zoom and its influence on users during the COVID-19
Pavlíková, Eliška ; Švelch, Jaroslav (advisor) ; Cebe, Jan (referee)
This thesis focuses on early beginnings of a video conferencing platform Zoom, its development and enormous rise during the global pandemic of COVID-19 disease, and on its influence on users. It focuses particularly on millennials who are already familiar with this kind of technology. The aim of this work is primarily to determine the effects of Zoom, as a video conferencing platform, on user's activities because they were used to perform them in a physical contact with other people. However, due to restrictions resulting from epidemiological measures, participants were forced to move their activities to the online environment. The thesis focuses on answering these research questions: How do people's behaviour, perception of the situation and their self-presentation change when using Zoom in comparison to a face-to-face meeting? How have the activities of users changed while using Zoom, due to COVID-19, namely March to December 2020? How and for what reasons do users use Zoom? How do users perceive Zoom's affordances? In order to answer these questions, qualitative research was conducted using semi-structured in-depth interviews. These were attended by ten respondents who regularly use Zoom for a certain activity that was carried out in personal before the pandemic. Respondents were millennials,...
Marketingový plán vysokoškolského vzdělávacího centra
Pavlíková, Eliška
The aim of this bachelor thesis is to create a marketing plan for an academic educational center (Academic Center of Consulting and Supervision at Masaryk University in Brno; ACPS). An analysis of external and internal environment was made from which two basic marketing objectives and strategies for the proper functioning of the ACPS were derived. The first analysis of the survey consisted of 98 respondents (students-clients) who helped to create the content and time range of new courses. The second analysis was made by the Heads of this center to set up the second option of the direction of the training courses.

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1 Pavlíková, Eva
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