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Binge-watching among Czech consumers of professional video content
Pavlíčková, Marta ; Lipková, Helena (advisor) ; Sedláček, Jakub (referee)
This thesis deals with the binge-watching, i.e. watching multiple episodes of the same program at once, among Czech viewers. The aim of the thesis is to describe the effects of this behavior on every day life. The theoretical part of the thesis conceptualizes binge-watching with regard to the historical development of viewer preferences and habits, emphasizing the role of technological development and innovations. Also characterized here is a way of providing audiovisual content that encourages uninterrupted viewing, which is video on demand services. This work thus provides a theoretical framework for this issue, presenting current studies. In the practical part of the thesis, qualitative research and its results are presented, conducted in the form of focus groups.
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The influence of self-tracking on the motivation to physical activity and behavior of the group
Pavlíčková, Marta ; Fiala, Jakub (advisor) ; Lipková, Helena (referee)
This bachelor thesis deals with self-tracking, that implies practice of collecting, recording and analyzing data about oneself through digital technologies. The aim of this thesis is to describe the user's experience of self-tracking and the impact of motivation to the physical activity and behavior. The theoretical part brings insight to the social-psychology part of this problem and feature of the specific self-tracking device Fitbit including its mobile application. The results of the qualitative research are presented in the practical part. This research was performed by structured interviews with a six-member group, who do self-tracking by Fitbit devices.
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The influence of self-tracking on the motivation to physical activity and behavior of the group
Pavlíčková, Marta ; Fiala, Jakub (advisor) ; Lipková, Helena (referee)
This bachelor thesis deals with self-tracking, that implies practice of collecting, recording and analyzing data about oneself through digital technologies. The aim of this thesis is to describe the user's experience of self-tracking and the impact of motivation to the physical activity and behavior. The theoretical part brings insight to the social-psychology part of this problem and feature of the specific self-tracking device Fitbit including its mobile application. The results of the qualitative research are presented in the practical part. This research was performed by structured interviews with a six-member group, who do self-tracking by Fitbit devices.
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