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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Patterns of social network use in young adults with an eating disorder at the Anabell Center
 Sloviaková, Kateřina ; Šťastná, Lenka (advisor) ; Pavelcová, Zuzana (referee)
Background: Social networks are a phenomenon of today's time. Current scientific research is devoted to the possible effects of using social networks. One of the serious impacts is the effect on self-perception and the negative consequences resulting from it, such as anxiety about appearance, comparison, dissatisfaction with one's body. This can become one of the factors in the development of eating disorders, or negatively influence their course. Aims: The aim of the research was to describe the patterns of social media use among young adults with eating disorders attending the Anabell Center. Another goal of the research was to focus on possible excessive use of social networks and addiction to them. The research also aimed to explore interactions between social media use and eating disorders. Sample: The sample was selected through intentional purposive sampling across institutions. Clients from the Anabell Center aged 20-35 years were contacted in the spring of 2022 via email request. Nineteen interested women responded and all were included in the study. Methods: A qualitative type of research was chosen. Two methods were chosen for data collection. The questionnaire included data on eating disorders and health status, the Social Media Addiction Scale diagnostic tool, and sociodemographic...
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Marketing Mix of Wine Shop
 Pavelcová, Zuzana ; Pelcová, Jana (referee) ; Mráček, Pavel (advisor)
The diploma thesis deals with an analysis of marketing mix of the wine shop, which name is Vinotéka a radniční sklep Moravský sommelier® in Lednice. The main objective is to make and recommend suggestions to improve actual marketing mix of company. Concrete suggestions are based on outputs of the current situation analysis, outputs of the SWOT analysis and outputs of the questionnaire research.
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