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Marketing research of merchanidising Czech national football team
Pata, Tomáš ; Čáslavová, Eva (advisor) ; Veselý, Kamil (referee)
Title: Marketing research of merchandising of Czech national football team Objectives: The aim of this work is to try out the position of registered users on the website www.fotbal.cz the breadth of supply and affordability of products, merchandising Czech national football team in official e-shop and stand in the stadium for home matches, the Czech national football team. The interpretation of the results to be obtained through marketing research, the task of proposing suggestions for improvements to current product offerings and optimize merchandising and increase awareness of the official e-shop merchandising Czech national football team. Methods: To obtain data from respondents was used method of electronic polling. Questionnaires were stored using the Internet with Google Docs. Results: Respondents expressed a comprehensive merchandising Czech national football team. Evaluation of the data was the basis for the determination of proposals and recommendations to improve the overall merchandising. These proposals and recommendations aimed at the marketing agency STES and company BIGSPORT. Keywords: football, marketing research, merchandising, product, stadium, e-shop
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Comparison of the ice hockey players working relationship in Czech Republic and abroad
Vaňousová, Veronika ; Čáslavová, Eva (advisor) ; Pata, Tomáš (referee)
Title: Comparison of the ice hockey players working relationship in Czech Republic and abroad Goals: Comparison of duties and rights of individual work-legal relations for ice hockey players in the first two best national competitions in different European countries. Method: For the treatment of this topic has been used secondary data analysis and desk research in economics, management, and professional sports. For qualitative research sample of hockey players and managers interview method was used. Results: They simulate application of individual abroad work-legal relations into the Czech conditions, even commentaries and comparison to nowadays conditions. They suggest more favorable conditions for the national competition. Key words: professional sport, ice - hockey, professional ice - hockey player, non- amateur ice - hockey player, self - employed - definition, right and duties, players contract, dependent activity - rights and duties, work contract, ice - hockey league.
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Comparison of the ice hockey players working relationship in Czech Republic and abroad
Vaňousová, Veronika ; Čáslavová, Eva (advisor) ; Pata, Tomáš (referee)
Title: Comparison of the ice hockey players working relationship in Czech Republic and abroad Goals: Comparison of duties and rights of individual work-legal relations for ice hockey players in the first two best national competitions in different European countries. Method: For the treatment of this topic has been used secondary data analysis and desk research in economics, management, and professional sports. For qualitative research sample of hockey players and managers interview method was used. Results: They simulate application of individual abroad work-legal relations into the Czech conditions, even commentaries and comparison to nowadays conditions. They suggest more favorable conditions for the national competition. Key words: professional sport, ice - hockey, professional ice - hockey player, non- amateur ice - hockey player, self - employed - definition, right and duties, players contract, dependent activity - rights and duties, work contract, ice - hockey league.
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Marketing research of merchanidising Czech national football team
Pata, Tomáš ; Čáslavová, Eva (advisor) ; Veselý, Kamil (referee)
Title: Marketing research of merchandising of Czech national football team Objectives: The aim of this work is to try out the position of registered users on the website www.fotbal.cz the breadth of supply and affordability of products, merchandising Czech national football team in official e-shop and stand in the stadium for home matches, the Czech national football team. The interpretation of the results to be obtained through marketing research, the task of proposing suggestions for improvements to current product offerings and optimize merchandising and increase awareness of the official e-shop merchandising Czech national football team. Methods: To obtain data from respondents was used method of electronic polling. Questionnaires were stored using the Internet with Google Docs. Results: Respondents expressed a comprehensive merchandising Czech national football team. Evaluation of the data was the basis for the determination of proposals and recommendations to improve the overall merchandising. These proposals and recommendations aimed at the marketing agency STES and company BIGSPORT. Keywords: football, marketing research, merchandising, product, stadium, e-shop
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