National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Introduction of Smartisol® to the European Market
Packová, Klára ; Zlatníček, Martin (referee) ; Chlebovský, Vít (advisor)
This bachelor´s thesis deals with evaluating the effectiveness of marketing instruments of the company LIKO-S, a. s. for introduction new product to the Czech Republic. At the same time the thesis is dealing with suggestion of marketing strategy for further distribution of Smartisol®, especially for distribution to Austria.
Introduction of Smartisol® to the European Market
Packová, Klára ; Zlatníček, Martin (referee) ; Chlebovský, Vít (advisor)
This bachelor´s thesis deals with evaluating the effectiveness of marketing instruments of the company LIKO-S, a. s. for introduction new product to the Czech Republic. At the same time the thesis is dealing with suggestion of marketing strategy for further distribution of Smartisol®, especially for distribution to Austria.
Marketing Strategy Proposal for Advertising Agency
Packová, Klára ; Mráček, Pavel (referee) ; Chlebovský, Vít (advisor)
This master´s thesis describes the suggestion of appropriate marketing strategy for an advertising agency, which intends to expand its range of services. The first part deals with theoretical bases which are used in the second part in practice. In the practical part is first analyzed the current state of advertising agencies and are subsequently suggested suitable marketing strategy for the introduction of new services.

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1 Packová, Katarína
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