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Quantitativne content analysis of the magazine Moje psychologie
Neradová, Alžběta ; Křeček, Jan (advisor) ; Nečas, Vlastimil (referee)
Bachelor thesis "Quantitative content analysis of the magazine Moje psychologie" deals with the content of this monthly published lifestyle magazine from the Mladá fronta a.s. publisher. If subjects of the articles are mostly psychological, what is supposed by the sub-title of the magazine "the only one monthly published magazine which deals with what we are and not only how we look like". This fact would be very rare among today's lifestyle magazines and that is why I want to know if it's true. I will try to find this out by the help of quantitative content analysis made on selected articles, which will be carefully measured, separated into created categories by their themes and traded off by their cubic capacities. These measurements will be made on ten randomly selected publications from the whole timeline of publishing (November 2006 - today). From these measurements will rice a few tables, which will show us the reality of mostly used themes. At the same time I will also solve the question of authorship of the articles, because the fact if the articles are written by a usual editor or by a specialist from the psychological field also plays a role. The last one from the measured values will be products offered in the advertisements. If also the advertising space goes hand in hand with the sub-title and...
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Youth press in 1945-1948
Neradová, Alžběta ; Cebe, Jan (advisor) ; Köpplová, Barbara (referee)
The diploma thesis "Youth press in 1945 - 1948" focuses on the historical context of the time period after the WWII, the political parties of the National front and a brief description of press focusing on the youth organizations within political parties and the SČM (Union of Czech youth) titles. After the WWII young people have spontaneously created SČM, which was meant to be non-partisan base for all young people, regardless of political or religious beliefs. But SČM was often the cause of conflicts between the political parties of the National front. Young people were an important group of voters for all parties and thus, with the exception of the Communists, who liked the idea of a one united association, sooner or later all the political parties started to fight for their own youth unions. An important role in this struggle played their youth press: Mladý socialista (social democratic youth), Mladé proudy (national socialistic youth), Vývoj (Christian democratic youth) and as the opposite Mladá fronta (journal of the Union of Czech youth). In the individual titles can be watched ideological struggle and escalating rivalry not only between parties, but especially between the parties and the SČM, which was slowly becoming the organization in the hands of the Communists.
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Quantitativne content analysis of the magazine Moje psychologie
Neradová, Alžběta ; Křeček, Jan (advisor) ; Nečas, Vlastimil (referee)
Bachelor thesis "Quantitative content analysis of the magazine Moje psychologie" deals with the content of this monthly published lifestyle magazine from the Mladá fronta a.s. publisher. If subjects of the articles are mostly psychological, what is supposed by the sub-title of the magazine "the only one monthly published magazine which deals with what we are and not only how we look like". This fact would be very rare among today's lifestyle magazines and that is why I want to know if it's true. I will try to find this out by the help of quantitative content analysis made on selected articles, which will be carefully measured, separated into created categories by their themes and traded off by their cubic capacities. These measurements will be made on ten randomly selected publications from the whole timeline of publishing (November 2006 - today). From these measurements will rice a few tables, which will show us the reality of mostly used themes. At the same time I will also solve the question of authorship of the articles, because the fact if the articles are written by a usual editor or by a specialist from the psychological field also plays a role. The last one from the measured values will be products offered in the advertisements. If also the advertising space goes hand in hand with the sub-title and...
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