National Repository of Grey Literature 8 records found  Search took 0.01 seconds. 
Using the online marketing tools of the selected business (case study)
Nešpor, Václav ; Šimůnek, Michal (advisor)
In the theoretical part are described various tools of digital marketing and their specifics. Furthermore, the work provides the necessary expertise to compile a situational analysis and marketing plan. The theoretical part follows the empirical part, which tries to meaningfully interconnect the acquired theoretical knowledge in the context of exploring small business marketing activities. The aim of the bachelor thesis is to find out whether and to what extent it is important for small entrepreneurs to use digital marketing tools. Furthermore, the aim of the thesis is to obtain realistically useful outputs for the company being investigated. These are situational analyses; A case study on the use of digital marketing tools along with a set of recommendations for improvement; A plan for a specific marketing campaign.

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4 Nešpor, Vít
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