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Marketing Communications of the Kalich theater for its musical Mowgli
 Michalovský, Jakub ; Procházková, Markéta (advisor) ; Myjavcová, Renáta (referee)
The Bachelor thesis deals with marketing communications of the Kalich theatre using social networks and Facebook applications used in order to improve marketing communications. The theoretical part defines the concepts of marketing, marketing mix, marketing communication and marketing communication on Facebook. The practical part specifically discusses the theatre's marketing communications in practice. The aim o the thesis is to bring the possibility of a new way of making communication for the new musical Mowgli through social networks by using a variety of applications together with paid advertising.
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