|
| |
|
|
Parametrization of substitute material in caverns standard and special military munitions
Mucha, Pavel ; Jelen, Karel (advisor) ; Barták, Erik (referee)
Title of thesis: Ballistic cavity origin characterisation; auxiliary materials of a standardised or a special military ammunition. Aim of thesis: The goal of this work is to provide a regularising framework suggesting structural changes of the auxiliary materials in the impact zone of the various ammunition. Methods: A ballistic experiment based upon the piercing test of various ammunition types. For these tests different barrier materials were used (e.g. glycerine, soap, ballistic gel). A comparative study of the various physical aspects of the cavities was exercised. Several diagnostic methods such as dimensions verification, water volume measurement, projectile speed radar check, computer tomography or the high speed camera were used to determine the secondary cavity specifics. Results: This thesis identified several key parameters determining projectile behaviour in the auxiliary materials. The major determinants were: speed, position or homogeneity of the projectile on the impact. However the major parameter defining the "injury level" was the concluded that the highest Injury level has the prohibited "fragmentation effect ammunition". On the other hand it was pointed out that so called "Black Mamba" projectiles have lower injury effect, although manufactore claims otherwise. Key words:...
|
|
| |
|
|
Analysis of the marketing strategy in STOCK Plzeň-Božkov s.r.o.
Krčilová, Jana ; Boučková, Jana (advisor) ; Mucha, Pavel (referee)
The aim of this thesis is to evaluate current marketing strategy in STOCK Plzeň-Božkov s.r.o. with emphasis on Fernet Stock brand, which is acting on herbal and bitter liqueurs spirits market, and to suggest appropriate recommendations for its improvement with focus on young consumers. At first the theoretical basis is defined to understand a concept of marketing strategy, analysis of external and internal environment, brand equity and marketing communication. To achieve the main objective, the primary and secondary research was carried out. The primary data were obtained by on-line consumer survey and field research. Based on these data the whole spirits market of Czech Republic was analysed with emphasis on herbal and bitter liqueurs spirits market. Furthermore, there was a Fernet Stock brand marketing analysis based on data from theoretical basis and both researches. The conclusion contains suggested recommendations to be implemented in current marketing strategy.
|
|
| |
|
| |
|
| |
|
| |
|
| |
|
| |
guest ::
RSS feed.