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Development of massmedial communication of energy drinks between 2010 and 2015 with a focus on television advertising
 Mošnová, Kamila ; Novák, Michal (advisor) ; Přibil, Jiří (referee)
The bachelor thesis defines mass media and the forms it can acquire. It shows their importance in marketing communication and lays more emphasis on advertising and television. This thesis is specialized on monitoring of marketing communication of energy drinks brands while the theoretical part describes its most frequently used forms. The practical part is focused on the television commercials in the time period between years 2010 and 2015. It evaluates the situation of television commercials promoting energy drinks on the Czech market in individual years of given period. It also monitors their development in time, and based on the discovered conclusions appraises the importance of television advertising nowadays.
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