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National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Proposal of Communication Mix of the Selected Company
 Mlejnek, Vít ; Bumberová, Veronika (referee) ; Milichovský, František (advisor)
The aim of this work is to analyze the current communication mix and to propose a new communication strategy of the advertising agency Entity production s.r.o. The thesis consists of theoretical and practical part. The theoretical part describes problems of marketing and communication mix. The practical part contains the analysis of the company. The company is analyzed by SLEPT analysis, Porter's five forces analysis or SWOT analysis. It also includes the results of a questionnaire survey focusing on the marketing communication of potential clients. At the end of the chapter there is a proposal of a new communication mix.
Detailed record
Proposal of Communication Mix of the Selected Company
 Mlejnek, Vít ; Bumberová, Veronika (referee) ; Milichovský, František (advisor)
The aim of this work is to analyze the current communication mix and to propose a new communication strategy of the advertising agency Entity production s.r.o. The thesis consists of theoretical and practical part. The theoretical part describes problems of marketing and communication mix. The practical part contains the analysis of the company. The company is analyzed by SLEPT analysis, Porter's five forces analysis or SWOT analysis. It also includes the results of a questionnaire survey focusing on the marketing communication of potential clients. At the end of the chapter there is a proposal of a new communication mix.
Detailed record
Financing and Organizing of the International Sport Competition
 Mlejnek, Vít ; Schinzelová, Zdeňka (referee) ; Putnová, Anna (advisor)
This bachelor´s thesis is focused on financing and organizing of the Brno Grand Prix in rhythmic gymnastics. The first part describes management and his part, known as event management. The second part analyzes and evaluates the current Brno Grand Prix. There are suggested solutions in the conclusion, which can streamline financing and organizing this event.
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