National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Analysis of the economic activities of the Parent and Subsidiary Companies
Mihályová, Tereza ; Stejskalová, Irena (advisor) ; Kozáková, Petra (referee)
The main target of this graduation thesis is to make an analysis of economic actvities of parent company and subsidiary company. The financial situation of this two companies is compared. The main emphasis is placed on the standard data of economic activities along with the less frequently declared informations. The analysis is made for both companies in the years 2012, 2013 and 2014. In the first part of the thesis are theoretically defined financial analysis, bankrupcy and creditability models and semi structured interviews. Subsequently are both of companies presented and there is also the description of their relationship. This area is also complemented by a comparison of the subsidiary company and the parent company and the development of selected items of the financial statements.
Marketing Analysis of a chosen Company
Mihályová, Tereza ; Svoboda, Petr (advisor) ; Novotná, Eliška (referee)
The topic of this bachelor thesis is a proposal for improvement current situation in the company, which is engaged in manufacturing machinery for the food industry. The theoretical part includes the definition of market of organizations, marketing environment, marketing mix and marketing situation analysis. The practical part describes the company NATE - Marketing, Inc. and marketing mix of the company. The thesis also includes a proposal to improve current situation based on an analysis of the external environment and SWOT analysis.

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