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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Strategy of internet shop to enter foreign market
 Medoň, Gabriel ; Přibil, Jiří (advisor) ; Váchová, Lucie (referee)
The aim of this diploma thesis is to determine how shopping preferences and customer behavior across selected European markets differentiate in the concept of online stores, how to direct marketing appropriately for the individual markets, thus prepare a local startup e-shop for effective entry into foreign markets. The methods of analysis include basic questionnaire survey of individual markets, comparison and evaluation of own real data from conducted online advertising campaigns, or analysis of internal access statistics from individual e-shops. In conclusion overall results and analyzes of each market are presented, for each market a summary of lessons learned and suitable recommendations to potential effective input is made.
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Possibilities of Web Content Management Systems
 Medoň, Gabriel ; Pokorný, Pavel (advisor) ; Pucandlová, Miroslava (referee)
This bachelor's thesis discusses the history of the development of content management in general and gradually continues to the management of content on the web using web content management systems. It informs about the different options of selected freely available web content management systems, specifically on how to customize the basic appearance and the application of additional modules to extend the functionality. The aim of this work is to provide an overview of options and simple instructions for creating your own website primarily for students of faculty of management, but its practical use may be nationwide.
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