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Positive Sides of Squatting
Mazínová, Veronika ; Dočkal, Jan (advisor) ; Kuchař, Radomír (referee)
Dissertation "Positive Sides of Squatting" reveals ideology of squatters and what they pursue. Main objective of this dissertation is to demonstrate positive sides of squatting. Theoretical definition of the term "squatting" is analyzed in the first part of the study using different social sciencies. Furthemore, the study considers one's motivation and thoughts, which lead to squatting. Also, history of squatting along with the main events that have influenced squatting are discussed. Finally, this dissertation focuses on current squatting issues and provides deep insight into two existing squats by interviewing the residents. Powered by TCPDF (www.tcpdf.org)
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Visual Communication of Czech Handmade Fashion Brands on Social Media
Mazínová, Veronika ; Řehořová, Irena (advisor) ; Švantner, Martin (referee)
The aim of this master's thesis is to find out how today's handmade fashion brands create their visual identity on social media, what is their visual presentation on these social media and what communication tools they use. I will focus mainly on local handmade fashion brands, which are quite new on the Czech marketing market, but quite proficient in visual communication using social media. I specifically focused on social network Instagram, which is currently the most used visually-based social networking site. The diploma thesis is conducted as theoretical research. In the theoretical part, the first section is devoted to the topic of visual communication and the relationship between the image and text. The second part deals with social media, especially the most used social networks in the present. I used a qualitative research methodology to answer my research questions, and I chose semi- structured interviews as a data collection method. The obtained data from the interviews are analyzed and categorized, which reveals the strategies of visual communication of selected Czech handmade fashion brands on social media. The result is a comparison of the analyzed data, which I came to the conclusion from that all fashion brands have a certain strategy of their visual communication on social media....
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Positive Sides of Squatting
Mazínová, Veronika ; Dočkal, Jan (advisor) ; Kuchař, Radomír (referee)
Dissertation "Positive Sides of Squatting" reveals ideology of squatters and what they pursue. Main objective of this dissertation is to demonstrate positive sides of squatting. Theoretical definition of the term "squatting" is analyzed in the first part of the study using different social sciencies. Furthemore, the study considers one's motivation and thoughts, which lead to squatting. Also, history of squatting along with the main events that have influenced squatting are discussed. Finally, this dissertation focuses on current squatting issues and provides deep insight into two existing squats by interviewing the residents. Powered by TCPDF (www.tcpdf.org)
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