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Franchising and its Aplication in Practice
Kuklišová, Hana ; Husák, Jakub (advisor) ; Martina, Martina (referee)
This Bachelor Thesis is Focused on the Problematics of Franchising and Its Use in the Field of Services, Fitness Clubs Tangibly.
The Theoretical Part of the Thesis Describes History of Franchising and Its Development. It Defines the Term Franchising, Describes Its Variations. The Thesis Specifies Elements of a Franchising Interrelationship and It Describes the General Procedure of Setting up
a Franchising Branch. Then It Discusses Pros and Cons of Franchising from Both of the Parties and Macroeconomic Point of View.
In the Practical Part there is Described a Franchising Network of Fitness Clubs for Women, Its Beginning, Current State and Planned Future Development. The Thesis Describes Setting Up of a New Branch and It States Preliminary Costs and Fees. It Discusses How to Select the Right Locality for the Branch. The Thesis Explains How the Franchisor Supports the Franchisee before, during and after Setting up the Branch. In the end there Is Summary which Evaluates Eligibility of Using the Franchising Method in the Fitness Area.
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Analysis of Social and Economic Development of the Municipality Jindřichův Hradec
Petrovičová, Jana ; Husák, Jakub (advisor) ; Martina, Martina (referee)
This diploma thesis deals with the analysis of the social and economic development of the South Bohemian town Jindřichův Hradec. Thesis is divided into two parts. The theoretical part is focused on the development of regions, regional policy, settlement theory and municipality development. In empirical part of thesis the town Jindřichův Hradec is characterised, and then the analysis of following social and economic indicators is made: population, economy, transport and technical infrastructure, social facilities and environment. Results of this analysis are used as basis for SWOT analysis, which shows strengths, weaknesses, opportunities and threats of the town. Based on this analysis the thesis evaluates whether town provides favourable conditions for the life of citizens and then future areas of development are suggested.
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Social and Economic Development of the Municipality Benešov
Komárek, Oldřich ; Husák, Jakub (advisor) ; Martina, Martina (referee)
This work deals with social and economic development of the municipality Benešov. The objective of the work is to analyse and evaluate current condition of development and to determine strong and weak aspects of it.
The first part of the work is literary research. In this section the work explains the most important terms and areas of knowledge that is factually connected to the content of the work. At first, there are explained wide topics connected to the thesis, such as regional development or municipality and the municipal law. Explain of unemployment and demography follows.
In the second part, practical part, thesis deals with characteristic of the municipality Benešov and history of Benešov. Next, population is analysed in stretch of time and progress. Municipality budget is vertically analysed. And civil, social and transport infrastructure is described. At the end, there is look at projects from Benešov of the future portfolio and the SWOT analysis.
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Analysis of Social and Economic Development of the City Quarter Prague 3
Cuřínová, Radka ; Husák, Jakub (advisor) ; Martina, Martina (referee)
The topic of this diploma thesis is Analysis of Social and Economic Development of the City Quarter Prague 3. This thesis is focused on analysis of the selected indicators of social and economic development of the City Quarter Prague 3. On the basis of found information, it assesses present situation of the areas that its development influence most. The attention is devoted to the development of number of citizens, their migration and population structure. Part of this work evaluates the availability of local facilities and economy of Prague 3. The employed data come from the database of the Czech Statistical Office and from the City of Prague 3. Even the representatives of Prague 3 were interviewed in order to complete obtained information. At the end of the work, the SWOT analysis based on the works findings is created. It indicates its strong and weak parts and opportunities and threats of Prague 3. According to the analysis, the areas, the Prague 3 should support more or stop supporting, are identified.
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Social and Economic Development of the Municipality Roztoky u Jilemnice
Süssová, Nicolle ; Husák, Jakub (advisor) ; Martina, Martina (referee)
Theme of this bachelor thesis is the Social and economic development of municipality Roztoky u Jilemnice. The aim of this paper is to analyse and evaluate the current socio - economic situation in the village and to perform an analysis of its demographic, economic, social and cultural aspects. The work is divided into two major parts, a theoretical and a practical part. The theoretical part is based on the characteristics of concepts, which are essential for understanding the topic of this paper. It covers terms such as: municipality, public administration, theory of region and micro regions. The practical part is focused on characterization of the village, its origin, history and geographic location. The empiric research is focused on demographic structure, economic characteristic, club activities and last but not least civil equipment. The research also contains survey which indicates opinions of citizens, regarding living in the village, were determined. All the obtained findings are summed up in SWOT analysis, which interprets strong and weak aspects of the village along with its opportunities and risks.
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Cross-boder Cooperation within Eagle Mountains
Králíčková, Petra ; Husák, Jakub (advisor) ; Martina, Martina (referee)
This Bachelor Thesis is focused on evaluation of the benefits brought by the Microprojects Fund for the area of the Eagle Mountains (in North-eastern Bohemia). The theoretical part discusses the causes of formation and development of the regional politics in the European Union and in the Czech Republic.
It explains the terms such as region, regional development, regional politics and the related tools applied. It also mentions the specifics of border regions, what we mean under the concept of cross-border cooperation and what the main importance of Euroregions is.
The empiric part describes the social-economical structure and characterization of the Eagle Mountains region, the history and development of Czech-Polish cross-border cooperation and the principle of the Microprojects Fund. The Thesis explains the influence of the completed projects funded from the Microprojects Fund within the ČR-PR 2007-2013 operational programme on the Eagle Mountains territory, in the fields of tourism development and cross-border cooperation development through improvement of interpersonal relationships, while two microprojects have been analysed in more detail.
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Cooperation of Municipalities within Šumperk Region
Čepová, Andrea ; Husák, Jakub (advisor) ; Martina, Martina (referee)
The main goal of bachelor thesis Intermunicipal Cooperation within Šumperk Region is to analyse and evaluate current cooperation possibilities of Czech villages in the chosen region. The theoretical part focuses on settlement structure in the Czech Republic, reasons for cooperation, legal relationship of the cooperation and legal forms of villages cooperation. Discussed is not only cooperation among villages, but also cooperation among villages and other legal and natural subjects.
The practical part introduces activities of individual units, local action groups and a micro region. Introduced also further is an approach of a concrete village interest association and legal and natural entities. The focus was namely aimed towards a local action group Šumperský venkov, as this is a very active unity that within its life time played a major role in a fast growing process of the rural area villages, not only in terms of their quality side but also of their quantity side. The thesis will observe cooperation within the area of a local action group, interregional cooperation, international cooperation, financial allocation inside the action group and its economic activities.
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The importance of legumes in the human diet
Střelková, Tereza ; Hejtmánková, Alena (advisor) ; Martina, Martina (referee)
Legumes are part of human diet since Early Years and they have important role. In Czech Republic the most commonly consumed legumes are beans, peas and lens and in recent years even cicer (commonly chickenpea) and soya. Yearly consumption of legumes in human diet in Czech Republic is about 2,5 kg per person, which is less than in other countries but the consumption is slightly increasing.
Being very good source of protein, legumes as source of non-complete protein should be combined with other sources of protein preferably those based on cereal. Legumes are also source of carbohydrates, from which big part is favourable mix of starch and fiber. Present minerals are e.g. calcium, phosphorus, magnesium, iron and zinc. From vitamins mostly B complex can be found.
Legumes, especially soya, also contain phytoestrogens and other biologically active substances. Phytoestrogens emulate behaviour of human estrogenes and raise interest in areas of research. There are series of scientific foundations for their potential to be used as part of
a treatment for worldwide spread disease like cancer or diabetes, or other common health difficulties e.g. post-menopausal symptoms.
Legumes are often refused in human diet, because of antinutrients they contain. Those are mostly oligosaccharides that are fermented in large intestine which causes flatulence and indigestion. Antinutrients are e.g. enzyme inhibitors or phytic acid.
Antinutrients can be removed by variety of culinary treatments. The easiest are soaking or boiling. The harder, yet very effective treatments, mostly because of time consumptions are e.g. germination or fermentation, or because of technological demands - extrusion. However, heat treatment can degrade proteins and thus lower their usefulness and also reduce biological activity.
Biologically active substances are nowadays intensively researched and studies bring new perspective advantages of consuming legumes.
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The influence of brand on consumer buying behavior
Zajícová, Pavlína ; Vokáčová, Lucie (advisor) ; Martina, Martina (referee)
The aim of the thesis is to find differences in perception and knowledge of sportswear brands, and the purchase behaviour process of sportswear based on the purpose of purchase (sporting activities, leisure or daily wear), and then to recommend steps for a successful brand building to Czech manufacturers of sportswear. The theoretical part of the work, which is based on analysis and synthesis of secondary data sources, quotes and comparisons of the opinions presented by various authors, characterizes marketing management, its tools, brand, and costumer purchase behaviour. The practical part of this thesis consists of an analysis of secondary data dealing with brand policy of selected sportswear brands (Nike, Adidas, Puma, Alpine Pro, Hannah, Husky) and primary data collected via questionnaire. Based on the results of the research, conclusion and recommendation were formulated. The recommendation comprises of systematic work on creating brand identity, identification elements and active communication of values that a brand brings to current and potential customers. To focus on a segment of active sportsmen, which currently do not have a favourite sportswear brand is also recommended. The successful acquisition of this segment enables a creation of a relatively large base of loyal customers.
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Comparison of Accounting and Tax Asspects of Financial Lease and Acquision of Fixed Tangible Assets with Bank Loan
Procházka, Tomáš ; Stárová, Marta (advisor) ; Martina, Martina (referee)
This bachelor thesis discusses a long-term tangible asset and its financing possibilities, especially the possibilities of financing from sources that are not owned by the company. That means mainly financial lease, operating lease and loan.
The theoretical part is based on the studied literature that describes the laws that must be followed when negotiating lease or a loan.
The thesis furthermore describes the history of financial lease, as well as the functioning of financial lease and classification of financial lease.
Much of the bachelor thesis is devoted to highlighting the distinction between financial lease with the obligation to purchase the object of leasing and financial lease with option to purchase the object of leasing. This topic is devoted to a large piece of the practical part, where everything is explained by using a model example.
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