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Production of the multimedia project "GOLEM"
Marková, Klotylda ; Horný, Stanislav (advisor) ; Kocourek, Ivan (referee)
The topic of this master thesis is an analysis of the multimedia project GOLEM, which has carried out two following results: theatrical one (GOLEM Štvanice) and audio-visual one (GOLEM Cube). The first part is focused on the specifics of the immersive theatre phenomenon, which was introduced in the Czech theatrical milieu for the very first time, and on the production procedure within the confines of the Prague theatre stage. The second part deals with audio-visual recording of a theatre peace, which takes place in an unconventional space, and then focuses on a technical method development for all movie-making fields with great emphasis on keeping the theatrical authenticity. It also deals with the specific system of installation within the particular space. Based on this case study of an immersive theatre performance and methodical approach to its audio-visual preservation this work develops some basic requirements that should lead to the successful results of similar future projects pointing out some possible application in other fields of practice.
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Marketing analysis in Divadlo v Dlouhé
Marková, Klotylda ; Tyslová, Irena (advisor) ; Hanzlík, Jan (referee)
The topic of this bachelor thesis is possibilities of using marketing in culture area or to be more specific - in theatre. Divadlo v Dlouhé, one of the most successful semi-budgetary organizations in Prague, serves as an example of practice. The thesis goes into details about special characteristics in the field of theatre, a non-profit organization in public sector. It occupies with marketing mix, marketing tools and deals with a problem of linking together art and marketing which is still underestimated among Czech non-governmental organizations. In concrete terms, this thesis focuses on promotion, media service and PR, selling strategy on view of specifics of theatrical milieu. After a concise theoretical introduction to the problem, the bachelor thesis goes in for specific issues directly connected to the practice in Divadlo v Dlouhé.
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